Hospitality and Tourism 2015: Proceedings of HTC 2015 by Salamiah A. Jamal, Salleh Mohd Radzi, Norzuwana Sumarjan,

By Salamiah A. Jamal, Salleh Mohd Radzi, Norzuwana Sumarjan, C.T. Chik, Mohd Faeez Saiful Bakhtiar

Innovation and top Practices in Hospitality and Tourism examine contains seventy one approved papers from the Hospitality and Tourism convention (HTC 2015,  Melaka, Malaysia, 2-3 November, 2015). The e-book provides the “up-and-coming” paradigms and cutting edge practices in the hospitality and tourism industries, and covers the subsequent topics:

Management in Hospitality, Tourism, Foodservice and Gastronomy, Hospitality, Tourism and Foodservice surroundings: traits, New suggestions, and advancements, schooling and Linkages, company Social accountability and enterprise Ethics in Hospitality and Tourism undefined, financial / Social / Environmental / Cultural impression of Tourism, international views on company, Hospitality and Tourism. advertising and marketing Channels, concerns and differences in Hospitality and Tourism undefined, details and verbal exchange applied sciences in Hospitality and Tourism undefined, advertising and marketing ways/ innovations in Hospitality and Tourism undefined, purchaser Behaviour in Hospitality and Tourism undefined, Human source administration in Hospitality and Tourism, future health and wellbeing Tourism, Gastronomic Tourism, Sports Tourism, Islamic/Halal Tourism and Hospitality administration, Tourism safety and security, Tourism improvement and making plans, eco-friendly expertise and methods in Hospitality and Tourism, foodstuff safeguard, caliber and options, study and data move, overseas Tourism and administration of Crisis, Infrastructure, improvement and Sustainability in Hospitality and Tourism undefined, traits in Entrepreneurial task in enterprise and Hospitality, developments in lodging, meals and Beverage, Transportation, rest and occasions, and Hospitality education and Development.

The contributions on various subject matters current new principles and knowledge at the “stateof-the-art” study into hospitality and tourism. Innovation and most sensible Practices in Hospitality and Tourism examine will certainly be an invaluable reference for teachers, postgraduate scholars in addition to execs thinking about the fields of hospitality and tourism.

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17(6), 858–875. 23 This page intentionally left blank Innovation and Best Practices in Hospitality and Tourism Research – Jamal et al (eds) © 2016 Taylor & Francis Group, London, ISBN 978-1-138-02932-3 Perceive quality, memorable experience and behavioral intentions: An examination of tourists in National Park M. Mahdzar Universiti Teknologi MARA (Puncak Alam), Malaysia A. A. Shamsul Herman & S. Ramachandran Universiti Putra Malaysia, Selangor, Malaysia ABSTRACT: The growing attention placed on quality service that can be regarded as megatrend and that memorable experiences are important for consumers’self-perception with a special visit.

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