Blunders in International Business by David A. Ricks

By David A. Ricks

This re-creation of error in overseas company is considerably up-to-date and revised, choked with fascinating anecdotes, together with dozens of latest foreign company error. David Ricks has exposed many informative and unique errors that would make this booklet tough to place down.

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In many countries, bright colors such as yellow and orange express joy. To most of the world, blue is thought to be a masculine color, but it is not as manly as red in the United Kingdom or France and in Iran blue PRODUCTION 33 represents an undesirable color. Although pink is believed to be the foremost feminine color by Americans, most of the rest of the world considers yellow to be the most feminine color. Red is felt to be blasphemous in some African countries but is generally considered to be a color reflecting wealth or luxury elsewhere.

Burger King in Venezuela does not use sesame seed buns, the milkshakes there are sweeter and creamier, and even the ketchup is much sweeter. Wendy’s serves shrimp cake sandwiches in Japan. Shakey’s sells chorizo in Mexico and squid in Japan. Arby’s dropped its ham sandwiches from its menus in the Middle East. Kentucky Fried Chicken (KFC) serves “chips” rather than “fries” in England and has added rice and smoked chicken to its menus in Japan. KFC also initiated one of the more unique product modifica- PRODUCTION 27 tions: in order to sell its chicken in Israel, it introduced kosher chicken.

The British were accustomed to buying canned soup but not in the condensed form. Therefore, it appeared to them that they were buying half as much soup for the same amount of money. Campbell Soup was faced with two choices: it could try to hurriedly mass educate the British buying public or it could alter the product. It wisely chose to modify its product by adding water so that its soups would be like the soups already accepted and found on the grocery shelves. -style “Jell-O” in Great Britain.

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