A Handbook of Persuasive Tactics: A Practical Language Guide by Joan Mulholland

By Joan Mulholland

The guide of Persuasive strategies provides in a transparent and concise demeanour a few three hundred thoughts of persuasion derived from examine findings in verbal exchange, linguistics, pragmatics and comparable fields. integrated are such strategies as cross-referencing, analogy, argument presentation, and humor. The e-book is easy and contains an index which lists the persuasive projects communicators may need to accomplish, comparable to atmosphere the time table, heading off an issue or conceding some extent.

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Ex. 1 Certes, i’faith, we are twixt the devil and the deep blue sea, methinks, are you with me? In this instance, however, the antique flavor might be quite acceptable, as humorous, since nothing of importance is represented through it, and it contains another kind of old-fashioned language, a proverb, which is known. It also has an ending in which C. gives the impression of losing control of the archaic language, and therefore presents as less skilled and more like A. Further reading Sonnino (1968) ARGUMENT: CHOOSE Tasks To have others accept a viewpoint which is debatable.

See also Accuse Further reading Mulholland (1991) ACCUSE Task To bring a claim of wrongdoing against someone. COLLECTION OF TACTICS 27 Description To accuse is to say that someone has done something which C. feels is wrong. In making an accusation C. should intend not only to have blame attributed to the guilty one, but also to begin the process of putting the situation right. Persuasive value An accusation is often made without proof, and may be improper or inaccurate in detail or attribution of blame; it should therefore include a quality of tentativeness, and begin in general terms, so that C.

Shows him or herself to be thoroughly prepared, knowledgeable, and a good researcher. All of these constitute a C. worth attending to, and being persuaded by. 2 The details themselves can present overwhelming evidence that the matter should be accepted. 3 While absorbing so many details, particularly if they follow closely on one another, A. has little time to find any item problematic, or to find any counterevidence to it. The presentation of the items may take several forms. (a) It may be a list which assumes all items are of equivalent value; but A.

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