200 Marketing Ideas for Your Website by Henriette Martel-Lawson

By Henriette Martel-Lawson

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Set up a webpage for your blogs to communicate and interact informally with like-minded people on issues of your choice. Blogs can have a personal or business focus. Personal blogs are used to share thoughts, link to other websites and inform visitors about your projects. You can also allow visitors to add their own comments. Blogs provide interactivity and a reason for visitors to return to your site and read the latest blog. On the other hand, B-Blog (B as in Business) provides a platform to exchange information, increase brand exposure and strengthen relationships with visitors, customers, business partners and employees.

G. ‘sole supplier’, ‘limited edition’. g. autographed, monogrammed. g. g. embroidered pullovers and caps. Customers can choose name, colour, fonts and design. com 33 Product Information Information Structure 21. Hierarchy of information Structure information from broad to detailed, in the same way as newspapers do. This hierarchical model facilitates the display of a wide range of information on a single page without clutter. g. ‘full story’, ‘continued on page…’, ‘more on page…’. At a glance visitors can see what is available, rapidly access the information required and bypass data that is of no interest to them.

Example: Jakob Nielsen provides new articles on web usability every two weeks. He notifies his subscribers when a new article is published in his online column called ‘Alertbox’. Jakob Nielsen is now known as the ‘Usability Guru’ or ‘Usability expert’. com) Keep the material fresh to encourage repeat visits. If writing articles becomes tedious, increase content by: œ Encouraging and including feedback on articles. œ Inviting contributors to write an article. What’s in it for contributors? Recognition plus a third party link pointing to their site that will increase traffic and search engine ranking.

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